All good things must come to an end. The B2B revenue engines we constructed and operated over the past couple decades served us well, but they’re showing their age. As they confront increasingly demanding, younger and more impatient customers, they buckle. The methods we’ve employed don’t generate the returns they once did, and the misalignments within our marketing, sales, and product teams are becoming major impediments to generating consistent and predictable growth.
Despite the challenges, the stairway to future success is not overly complex or insurmountable to those who seek it. At Forrester’s B2B Summit APAC 2024, B2B marketing leaders will be presented with the answers they need to Align. Reinvent. Win.
We’re quickly approaching the event and working hard to bring our community the best from Forrester. Attendees will have access to our latest research, analysts, all-star industry speakers, and a community of senior B2B marketing leaders from the world’s most successful organizations. Here’s a brief sample of the sessions that will help outline what needs to change, and how:
- Daryl Wright will deliver Forrester’s first keynote with his talk, Beyond the Breaking Point: It’s Time for a Revenue Transformation. He will explain why there’s a need to focus on customer value before commercial value, and how to transform your mindset, practices and culture – with results.
- Duncan Egan, Vice President of Marketing, Asia Pacific and Japan at Adobe will share his experience adapting to the growing demands of the market.
- Mavis Liew, Executive Partner and Principal Analyst at Forrester will outline how Revenue Process Transformation Expands the Marketing Remit. In this session, Mavis will explain how the role of the CMO will expand and how to deliver – and articulate – business value.
- Amy Hayes, VP and Research Director at Forrester, will fly in from Austin, Texas to share our research on the ways in which A New Generation of Buyers Will Force B2B Reinvention. We know that younger generations have eclipsed older generations as B2B buyers, especially in Asia Pacific. Her keynote will explain what the data says, and what you need to do about it.
- Jerry Zhao will further fill in the puzzle by sharing his latest APAC RevOps research with his keynote, Dismantle Silos and Accelerate Revenue Transformation with RevOps.
- Our last Forrester keynote will focus on a topic that you may have heard just a little about: GenAI. Subhendu Pattnaik cuts through the hype by sharing real world examples and the value generated with his keynote, Optimizing Marketing with Generative AI: Early Cases and Proof of ROI.
But wait, there’s more! Our lineup provides many opportunities for engagement, learning, and development:
- Smaller discussion groups including facilitated engagement, analyst-led roundtables, and Q&A with analysts after their keynotes will create opportunities for casual, intimate networking exchanges.
- At the conclusion of the event, we’ll have a reception to unwind, network, eat, drink, and be merry.
We’re very excited to engage our community at B2B Summit APAC on October 1 in Singapore. We look forward to connecting, sharing, learning, and charting a successful future together. See you there!
