I’d venture to guess you get tons of emails in your inbox every day. From coupons to daily deal sites to family invites, it’s a lot to sift through—and you’ll likely only click if an email has one of the best subject lines to capture your attention.
According to HubSpot Research, 65% of surveyed marketers say that subject lines have the greatest impact on open rates. After all, subject line is your very first impression of the email.
A good email subject line conveys urgency, curiosity, personalization, and so much more.
If you need help crafting the best email subject line, I’ve got you covered with over 60 email subject line examples to glean for inspiration, 100 you can download, plus an Out-of-Office Email Generator to make your email address even more delightful to your contacts.
Table of Contents
Best Email Subject Lines
- We Saw You Checking Us Out 😏
- Uh-oh, your prescription is expiring
- The timer’s going off on your cart!
- What Did You Think? Write a Review.
- A Sneak Peek for VIPs Only.
- 👗 Free (Cool!) Clothes Alert 👖
- 🐶 Want a Custom Emoji of Tullamore & 6 Months FREE Walks? Book a Walk Today for Your Chance to Win!
- Best of Groupon: The Deals That Make Us Proud (Unlike Our Nephew, Steve)
- Rock the color of the year
- How to live at home 24/7
- Take $20 off your order of $25 or more
- Where to Drink Beer Right Now
- 1,750 points for you. Valentine’s flowers & more for them.
- Free Oversized V-Neck.
- Here’s that discount you wanted
- 3 ways to improve your Pins
- [Client] sent you a payment – it’s arriving 2024-11-01T11:00:00Z
- Signing completed for Screening Criteria
- Your TSA PreCheck Eligibility Notice
- [Action Required] Verify your email address
- Parking Receipt – Parking Kitty
- Your free PDF is attached: Great Talks Most People Have Never Heard
- Whoops — we hadn’t had our coffee this morning
- *Don’t Open This Email*
- Important Weather Advisory
- What Can You Afford?
- As You Wish
- Not Cool, Guys
- DO NOT Commit These Instagram Atrocities
- Everything you wanted to know about email copy but were too afraid to ask
Retargeting Email Subject Line Examples
A retargeting email subject line is one that encourages recipients who have already interacted with a website to take action.
So, let’s say I’m shopping online at my favorite store and I place a bunch of items in my virtual cart before clicking out of the website without buying anything.
I might get an email from that website encouraging me to complete my purchase. The subject line could be something simple like “You still have items in your cart!”
Here are some examples of retargeting email subject lines.
1. “We Saw You Checking Us Out 😏”
Sender: DollsKill
A clothing brand like DollsKill uses cookies to monitor what its customers have been eyeing. Sending an email subject line reminding them of items they admired can reel customers right back into their next purchase.
What I like: The statement itself has a playful, conversational tone that comes off flirty, a reflection of its company branding.
The emoji also adds more fun and temptation to the message — reiterating that “you know you want to” feeling regarding items they have already clicked on before.
2. “Uh-oh, your prescription is expiring.”
Sender: Warby Parker
Not too long ago, a HubSpot alum received this email two weeks before he needed to renew his prescription — talk about great timing.
And when your eye prescription is expiring, it happens to be an excellent time to upgrade your glasses. By sending an email at the right time, Warby Parker increased its chances of this email getting opened.
But timing isn’t the sole reason I included this example. This subject line is brilliant because it appeared at the right time and with the right tone.
What I like: Using conversational words like “uh-oh,” keeping the subject line sentence case, and leaving out the period at the end, the subject line comes across as helpful and friendly — not as a company trying to upsell you.
3. “The timer’s going off on your cart!”
Sender: King Arthur Flour
Similar to Warby Parker, this subject line uses urgency. If I don’t take action on my King Arthur Flour shopping cart — like actually buying the items — it will be cleared, and I’ll have to start all over again.
Okay, so maybe this is a low-risk scenario. But when it comes to my baking goods, I personally don’t like to take any chance of forgetting what I was going to buy.
That’s where the personalization aspect of this subject line comes in:
King Arthur Flour — especially its online shop — tends to attract both professional and home bakers who take all things culinary a bit more seriously than, say, someone who only buys flour on occasion from the supermarket.
And wouldn’t you know? Those are the same bakers who probably don’t want to spend time building their shopping carts from scratch.
Pro tip: Know your audience when you’re writing email subject lines. Is there something that they take seriously more than others? If so, incorporate that into your copy.
4. “What Did You Think? Write a Review.”
Sender: REI
I received an email with this subject line about a week after buying a portable stove at REI. I had just gotten back from a camping trip, too. It was perfect timing for them to ask me what I thought of it.
Companies ask satisfied customers to write reviews all the time. But when you specifically send these requests to the people who just purchased something from you, you’re being smart with your mailing list and reaching recipients whose interest is still warm.
What I like: It’s not expecting a good review. REI is genuinely asking me what I thought of the stove I bought. Maybe I hated it (though I didn’t). The company just wanted me to speak up.
5. “A Sneak Peek for VIPs Only.”
Sender: Serena & Lily
Loyal subscribers can preview clothing collections via email, as seen here with Serena & Lily.
By offering a “sneak peek”, customers know they have more exclusive access and will want to click open the email to see what they want before the general public can see it.
This concept keeps the customer relationship alive and coming back for more if the email marketing is done right.
Pro tip: Incentivise your customers with exclusive deals that can be accessed via email. This will entice them to click so they don’t miss any opportunities to save.
6. “Foxing VIP Upgrades – Brooklyn Bowl Philly”
This email subject line comes from a music venue in Philadelphia, Pennsylvania, and was found in a colleague’s inbox.
“Foxing is a band that I really enjoy,” said recipient and HubSpot staff writer Erica Santiago. “I bought a ticket to see them at Brooklyn Bowl and, a week before the show, the venue sent an email about upgrading to VIP.”
What I like: The subject line is simple and contains the most important information: the band name, the VIP opportunity, and the venue.
Straightforward Email Subject Line Examples
Sometimes it’s best to just cut through the fluff, but being straightforward doesn’t have to be boring. Straightforward email subject lines leave room for emojies, puns, and other easy ways to engage your audience.
7. “👗 Free (Cool!) Clothes Alert 👖”
Sender: Clover
First of all, I have a not-so-secret love for emojis in email subject lines. Personally, I’m partial to turquoise — so when I see an email implying that I might somehow be able to obtain free turquoise clothes, chances are, I’m clicking.
That’s part of what makes this subject line work. It draws the recipients’ eye by using visual content (emojis), and it hints at an offer of something free. That hint is an incentive to open the email because there’s something to gain inside.
Pro tip: Don’t be afraid to use an emoji or two to add a little pizazz to your subject lines. Just don’t overdo it. No more than two will suffice.
8. “🐶 Want a Custom Emoji of Tullamore & 6 Months FREE Walks? Book a Walk Today for Your Chance to Win!”
Sender: Wag!
For reference, Tullamore is the name of my colleague Amanda Zantal-Wiener ‘s dog. And the subject line she received, written above, is another winning example of perfect emoji placement — especially when it’s a cute dog.
Here’s a great example of how personalization goes beyond the email recipient’s name. Wag!, an on-demand dog-walking app, includes the names of its customers’ pets in a portion of its email subject lines.
But this type of personalization is more than just a first-name basis. If there’s anything my colleague Amanda loves more than free stuff and baking goods, it’s her pup.
Wag! knows that, and by mentioning Tullamore by name in the subject line — in tandem with an offer, no less — it caught her attention and piqued her interest.
Pro tip: Add a personal touch to your subject lines that your recipients will appreciate. Just make sure you’re not being creepy only use information they gave you with consent and that is relevant to the email.
9. “Best of Groupon: The Deals That Make Us Proud (Unlike Our Nephew, Steve)”
Sender: Groupon
It’s hard to be funny in your marketing, but Groupon’s one of those brands that seems to nail it repeatedly. After all, who can forget this classic unsubscribe video?
This subject line is no exception. The quip, “(Unlike Our Nephew Steve),” actually had uslaughing out loud. Why? It’s completely unexpected.
What I like: The first part of the subject line looks like a typical subject line you’d get from Groupon, highlighting a new deal. The parenthetical content? Not so much — making this one a delightful gem to find in your inbox.
10. “Rock the color of the year.”
Sender: Etsy
In six words, Etsy was able to promote a product solely by its color, and inform you that there is apparently a “color of the year.” The email is truly too intriguing not to open.
Etsy is an e-commerce website for user-created marketplaces. I was impressed by its subject line because it uses mystery to drive value into a suite of products. This email isn’t an invitation to buy clothing or jewelry; it’s an invitation to find out what the color of the year is.
Pro tip: Take advantage of the fact that straightforward email subject lines leave room for mystery. Try not reveal too much and leave recipients wanted more so they’ll read the full email.
11. “How to Live at Home 24/7”
Sender: Feather
If you’re anything like me, the COVID-19 pandemic had you wearing PJs from day to night, only changing when you had Zoom meetings at work.
As a social distancing precaution, you likely used delivery services instead of going out and getting food on your own — which means that you were effectively living at home 24 hours per day, seven days a week.
This email from Feather, a furniture rental store, perfectly encapsulates a frustration many of us faced: How do you live at home 24/7 without feeling like you’re going crazy? With this subject line, Feather promises to help you find a solution by using furniture that makes it easier to stay at home for extended periods.
Pro tip: Use a “How To” subject line to tell recipients what they can achieve with your products. Then, in your email, include links to the products that will help them achieve those goals.
12. “Take $20 off your order of $25 or more.”
Sender: UberEats
You don’t always have to make your email subject line flashy. In this case with UberEats, just the offer alone is good enough to make any hungry customer click.
Pro tip: Your product offering, if it’s appealing, can speak for itself in your subject line. Customers know they can take advantage of the opportunity in the body of the email, as I will for dinner tonight.
13. “Where to Drink Beer Right Now”
Sender: Eater Boston
Okay, you caught me: I’m a beer lover. But that’s not what hooked me here. The subject line arrived in my inbox just at the time I needed it: at 6:45 on a Wednesday evening. Absolutely. Genius.
Think about it: You’re just over hump day and want to decompress with a few coworkers after work. Right as you’re about to head out, you get a notification on your phone that says, “Where to Drink Beer Right Now.” Perfect timing makes this subject line something you can’t help but click on.
Pro tip: For your own emails, think about how timing will affect how people perceive your emails. Even if you send an email in an off-peak hour, you could get higher engagement — if you have the right subject line.
14. “1,750 points for you. Valentine’s flowers & more for them.”
Sender: JetBlue
It’s such a specific number — 1,750 — of course you’re going to open this.
Coming from an airline, an offering of “points” might as well be gold to someone who likes to travel. And, if that recipient also has a significant other, sending this email leading up to Valentine’s Day is a home run.
What I like: The best part about the subject line above is how particular JetBlue was about the number of points available.
Instead of, say, “20% off your next return flight of 1,000 miles or more,” this subject line gives it to you straight: 1,750 points, and all you have to do is buy flowers for your loved one.
You’re already wondering how far you can fly with 1,750 points, I can tell.
15. “Free Oversized V-Neck”
Sender: Los Angeles Apparel
I don’t know about you, but free is my favorite price when it comes to apparel. This brand has a simplistic and straightforward approach to its subject line by letting customers know what they can get in their next order.
And by keeping it short, it makes the subject line even more effective because the only other context the customer can see — is when they click open the email.
16. “Here’s that discount you wanted.”
Sender: LAMODA
This subject line almost feels like it’s reading my mind. When I scroll through my endless emails, considering the businesses I want to buy from, I’m waiting for a discount or sale to be announced.
It’s straightforward and knows exactly what its customers want — key to getting clicks.
Pro tip: Nothing is more exciting to customers than a chance to save money. Spo make sure that is front and center in your subject line whenever a deal is on the table.
17. “3 Ways to Improve Your Pins”
Sender: Pinterest
For those who love to curate their social feed, Pinterest is one of the best places to do it. For those trying to grow their following, they’re probably looking for all the advice they can get from the website itself.
Providing a numeric list of strategies to use in the ever-changing algorithm can prove useful to click on Pinterest’s emails periodically.
This uncomplicated messaging in a subject line presents users with exactly what they’re looking for right in their inbox.
Pro tip: Never spell out the number! Use the numeric symbol. It saves space and captures the eye.
18. BOGO $1 Deals: Men’s Denim and Cargos👖
Sender: Rue21
Rue21 kept its subject line simple and to the point. At a mere glance you already know what you’re getting into.
Professional Email Subject Line Examples
Professional email subject lines have to strike a careful balance between authority and creativity.
These emails are often brisk and to the point. Full of transactional or time-sensitive content, there isn’t a lot of room in these emails for fun. This puts most of the creative weight on crafting a powerful email subject line.
The examples below can show you how to command, tease, and entice any subscriber to click on your professional emails.
18. “[Client] sent you a payment – it’s arriving 2024-11-01T11:00:00Z”
Sender: Bill.com
Bill.com is a popular tool for accounts payable, expense management, and more for small businesses. One of the secrets to their popularity is their useful automations. These workflows include emails that are direct, useful, and easy to scan.
For example, this email subject line is exactly what any freelancer or vendor wants to see in their inbox. In one short phrase, it tells them they’re getting paid, who’s paying them, and when it will land in their account.
What I like: This is another valuable example of why you want to personalize your emails. This subject line saves time while creating a great user experience.
19. “Signing completed for Screening Criteria”
Sender: Urban Development + Partners
Finding a new place to live can be stressful. The application process alone can take many steps, and it also usually includes sharing private information like rental history or recent pay stubs.
It can sometimes feel like one tiny mistake will mean losing the home of your dreams.
This professional email series solves that problem with a unique email and subject line for every step in the process. The subject quickly covers which step is complete and why.
So, when the next email, like “Your Rental Application”, appears in the inbox it’s clear that’s the next step in the process.
What I like: It shows how the right subject line can simplify the entire buying process for your audience.
20. “Your TSA PreCheck Eligibility Notice”
Sender: Universal Enroll
Some professional processes take longer than others. In fact, some processes can take months before everything is set. And no matter how patient you are, you might refresh your inbox hundreds of times waiting for that important update.
TSA PreCheck can be one of those processes, especially if an exciting trip is on the horizon.
What I like: This effective subject line gets right to the point. Any reader knows that once they open this email, they’ll have the answer they’ve been waiting for.
21. “[Action Required] Verify your email address”
Sender: Amazon Chime
One of the most valuable things that a professional email can do is motivate someone to take action. Vague email subject copy can lead to a situation where someone might open and read, but then again, they might not.
By using brackets in this subject line, Amazon emphasizes that the most important thing about this email is taking action. Then, it quickly outlines what needs to happen.
But while brackets are a great way to draw attention, try to use them sparingly. If every email includes brackets it will be easy for your readers to skip over them.
And the copy you include in brackets matters.
Pro tip: Adding quirky or creative copy in brackets could be a fun creative decision, but it will erode your ability to add urgency to emails with brackets if you need to later.
22. “Parking Receipt – Parking Kitty”
Sender: Parking Kitty
Over 300 billion emails go out each day. While some users open every email, most email inboxes are an archive of emails that you don’t need to open now, but you save them because you may need them someday.
For example, email receipts. When you’re ready to find those emails in your inbox, they should be easy to find. But how many times have you scanned your inbox looking for a receipt and every email subject line is the same?
That means opening and scanning every email, and a lot of wasted time for you.
Parking Kitty is the clever name of a parking mobile pay app in the Pacific Northwest. If you’re looking for expense report receipts after a recent trip, this email is easy to find in your inbox.
It’s also smart for brand awareness because it reinforces their memorable business name.
Pro tip: Craft a message that coincides with your branding, or craft a brand that will coincide with most of your messaging. Either way, cohesion is the key.
23. “Your free PDF is attached: Great Talks Most People Have Never Heard”
Sender: James Clear
Lifetime learning is essential in the business world, and this professional email subject line is perfect for busy thought leaders. It starts with a quick reminder that a free PDF is here. Then it shares the title of the PDF.
This may seem like an obvious subject line, but that’s what makes it just right. First, it reminds the recipient that they have a gift in their inbox. Next, it reminds them what that gift is. All the details are in the subject.
It’s an enticing offer, so there’s a good chance it will get opened right away. But it’s also crisp and clear, so it will be easy to find and download later.
Pro tip: Remember, people receive tons of emails a day, so make sure to keep the most important information in your professional email subject line so it doesn’t get lost in the shuffle.
24. “Whoops — we hadn’t had our coffee this morning”
Sender: Catchafire
Accidents happen to everyone. But professional emails often go out to thousands, if not hundreds of thousands of people. This can make a small accident feel like a very big deal.
This subject line is gentle, funny, and honest. It uses a popular theme to acknowledge that the Catchafire team sent an email by mistake.
It sets the stage for a quick apology and lets the person on the other end know that they can disregard that email.
While it can be tough to acknowledge an error, it’s often a great way to build a sense of trust with your email list. It can also save the time it would take to draft more individual responses to the email they sent in error.
Pro tip: Exercise caution in cases like this. Minor mistakes can be approached with funny, affable subject lines, but more serious issues should be handled with care. So, read the room.
25. “Your Wednesday evening trip with Uber”
Sender: Uber
Uber sends emails detailing recent trips almost immediately afterward so it’s still fresh in your mind. I like this subject line because it is simple and elegant and includes the who, what, and when of the trip.
Attention-Grabbing Email Subject Line Examples
Attention-grabbing emails subject lines can contain one or more of the following elements:
- Sense of urgency
- Humor
- Emojis
- Interesting questions
- Engaging language
Here are some examples.
26. “*Don’t Open This Email*”
Sender: Manicube
Ever been told to not do something? Being asked to refrain from something can actually have the opposite effect — you now want to do that thing even more.
That’s the strategy behind Manicube’s subject line. It’s a simple but effective way to make people curious enough to open your email.
Pro tip: Just be sure that the contents of your email have something worthy of that subject line.
27. “Important Weather Advisory”
Sender: RCN
Any time we see a weather-related alert, our ears perk up. In RCN’s case, it isn’t just a way to lure recipients into opening an email.
The subject line above is RCN’s way of updating its customers about potential power outages and driving attention to the brand that provides them with cable and Wi-Fi — even during inclement weather.
Pro tip: If you can hitch your email marketing campaign to an event you know people pay attention to, and have something helpful to offer in response, you’ll see your email open rate soar.
28. “What Can You Afford?”
Sender: Zillow
Imagine getting this subject line in your inbox from a website showing apartments for rent. It’s both exciting and encouraging (“Here are a bunch of apartments right in your budget. Yay!”), but also kind of competitive — pitting your cash against what the market offers.
Would you click it? I certainly would.
Personalizing emails to cater to your audience’s emotions — for which there’s a broad spectrum when it comes to real estate — is key to getting people to open your emails.
You don’t have to be a psychologist to know how to take advantage of them, either. In addition to principles like urgency, crafting an email subject line that implies scarcity is another great way to increase your conversion rates.
What I like: This email appeals to the concerns of its recipients.
29. “As You Wish”
Sender: UncommonGoods
When writing emails, you should also think about the recognizable names and references that make people tick.
For example, take this subject line from UncommonGoods forwarded to us from HubSpot’s Content Director, Corey Wainwright, who happens to be a die-hard fan of The Princess Bride.
Apparently, “As You Wish” is a pretty big reference to that movie, so when she saw this subject line in her inbox, she just HAD to click.
Even though she knew the email was part of a larger-scale send, it almost seemed like it was tailored for her personally — after all, why else would it include a reference to Princess Bride in the title?
UncommonGoods knows its buyer persona like the back of its metaphorical hand.
What I like: While it may not send emails to individual subscribers with references to their favorite movies in the title, it does have a general understanding of its subscribers and their interests.
30. “Not Cool, Guys”
Sender: BuzzFeed
I love BuzzFeed. If nothing else, its staff knows how to write great copy — and that sentiment includes an exceptional email marketing team.
Many of my colleagues have signed up for BuzzFeed’s daily emails, and pretty much any day of the week, it wins for best subject line in their inboxes.
While there are a few of BuzzFeed’s subject lines here and there that aren’t anything to write home about, it’s the combination of subject lines and the preview text that is golden. They’re friendly, conversational, and, above all, snarky.
Here’s the text that followed the subject line above: “Okay, WHO left the passive-aggressive sticky note on my fridge. Honestly, who acts like this?”
That conversational tone and snark pull us in over and over again — and it’s the preview text that completes the experience for me.
We’re not all equipped to be snarky writers, but most email platforms have the preview text easily available to edit. How can you use that little extra space to delight your customers (oh, and probably improve your email metrics)?
Maybe you could use the subject line as a question, and the preview text area as the answer. Or maybe it’s a dialogue: The subject line is one person, and the preview text is another.
You get the idea. By using that space, you have more opportunities to attract new subscribers.
What I like: The subject line reads like an email from a friend who has an issue that needs to be addressed. And who wouldn’t read an email from a concerend friend?
31. “DO NOT Commit These Instagram Atrocities”
Sender: Thrillist
No matter how humble people are, most don’t like to do things wrong. So why not play on that natural human tendency in an email subject line, especially if you’re in the business of helping clients (or prospective clients) succeed?
Thrillist certainly does in the subject line above, and it makes the language even more vibrant by using do not — a great takeaway for B2B marketers.
Instead of using the typical contraction “don’t,” Thrillist spells it out and adds the all-caps for effect. That way, you’ll notice the subject line in your inbox, and then find it harder to resist clicking on it.
Pro tip: Think about how going negative in your marketing emails might be a good thing. For example, many of us have anxiety about looking silly, so figure out how you can play to those emotions in subject lines.
Of course, it’s important to back up that subject line with encouraging, helpful content, so that you’re not just ranting at people all day.
Getting negative can get your subscribers’ attention — this subject line certainly caught mine.
32. “Everything you wanted to know about email copy but were too afraid to ask”
Sender: Copy Hackers
Here’s another great example of leveraging your audience’s full plate to your email marketing advantage. Who hasn’t refrained from asking a question out of fear of looking foolish or out of the loop? Excuse me while I sheepishly raise my hand.
” … but were too afraid to ask” is one of those phrases that, to us, probably won’t go out of style for a long time.
People seek insights from Copy Hackers — an organization dedicated to helping marketers and other professionals write better copy, as the name suggests — because, well, they have questions.
They want to improve. And when that audience is too afraid to ask those questions, here’s Copy Hackers, ready to come to the rescue with answers.
Pro tip: What does your audience want to know, but might be too embarrassed to ask? Use that information to craft your content — including your email subject lines.
33. “Abra-cord-abra! Yeah, we said it.”
Sender: Quircky
This punny email subject line from Quirky is plain fun. We’re suckers for puns in the right situation.
What I like most is the second part: “Yeah, we said it.”
The pun in the beginning is great and all — it refers to a new invention featured on Quirky’s site to help everyday consumers detangle their numerous plugs and cords — but the second sentence is conversational and self-referential.
That’s exactly what many of us would say after making a really cheesy joke in real life.
Many brands could stand to be more conversational and goofy in their emails. While it may not be appropriate to go as far as Quirky’s subject line, being goofy might just be the way to delight your email recipients.
Pro tip: Remember to have fun with your emails. A little personality and quirkiness never hurt anyone.
34. “🔥 Hot freebie alert! 15 free gifts, you pick 5.”
Sender: Shutterfly
Shutterfly, a company that allows you to print your photos on interesting products or other frames, gets visual with its subject lines by occasionally using an emoji.
Due to the company’s nature and creative audience, the fire emoji in this subject line draws the eye without feeling desperate.
The email subject line also pops because it has a lot of buzzwords, including “hot,” “freebie,” “gifts,” and “alert.” In just one line, it can give the potential reader a good reason to open it, especially if they love using Shutterfly.
What I like: The content inside the email aligns perfectly with the subject line by announcing a freebie promotion. This strong alignment between the subject line and message keeps people from skimming the email.
35. “From chaos to calm ✨🏡”
Sender: Open Spaces
If you’ve ever had a cluttered home, you know how chaotic it can feel. Open Spaces takes advantage of that by suggesting how you’ll feel after you use the company’s products.
Its emoji choices also indicate how your home will look and feel: Sparkling clean. I’m not a huge fan of cleaning, but Open Spaces promises to make it easy in the simplicity of their subject line.
The brand also proves that it knows its target customer exceedingly well — if you want to create “open spaces,” you likely won’t tolerate chaos in your home.
In the same way, try to allude to the feelings that your target customers want to feel, as well as their goals and inner desires.
Pro tip: You can also let emojis speak for you. For instance, if Open Spaces had used the subject line “From chaos to calm: Get a sparkling clean home,” the focus would be off of the “from chaos to calm” piece, which is what readers most care about.
36. “Welcome Gift! Offer Inside 👀…”
Sender: EyeBuyDirect
When you subscribe to a business you’re new to, you’d hope you can get a perk before your first purchase. EyeBuyDirect makes its statement in a subject line that makes the prospect feel like subscribing was a good choice, and strikes curiosity.
What I like: Without specifying what the offer is, the customer has no choice but to click and see what they can take advantage of.
37. “Colorful things for colorful homes”
Sender: Baggu
I can’t speak for you but I’m a sucker for all things bright in color. And what makes this an attention-grabbing email subject line is that this brand is known for making reusable bags (hence the name).
What I like: This email makes its customers imagine a new type of product they could be revealing, and when I clicked, I was surprised to see all new items like towels, bedsheets, and more.
Now that we’ve covered t