15 AI Content Creation Tools to Add to Your Tech Stack

We’re not exactly short on AI content creation tools as we head into 2025—in this list, you’ll see some ol’ faithfuls, and some that are hot-off-the-shelf.

In any case, they are 15 of my top finds, complete with example workflows and use cases.

Here they are, in no particular order:

Here’s a tool that needs little introduction. ChatGPT is an AI chatbot that uses natural language processing (NLP) to generate human-like content. It’s like a pseudo-sentient autopredict, built on the OpenAI GPT model and its underlying large language model (LLM) powers a fair few of the tools you’ll see on this list.

How can you use it for AI content creation?

Here’s my first-pass ChatGPT data analysis of ‘AI Overview query length’ for my blog I Analyzed 300K Keywords. Here’s What I Learned About AI Overviews.

It’s very satisfying being able to chat a chart into existence.

Here are some more great examples of just that from Mateusz and Patrick:

If you’ve read my article, So, you’ve been asked to “humanize” AI content, you’ll know my thoughts on using AI to write long form content (TL;DR: Just don’t do it).

But ChatGPT comes into its own when generating short-form copy.

That’s what makes it great for things like meta data and rephrasing scrappily-written sentences…

I don’t like to outsource my thinking too much—ninety nice percent of the time I’ll still tweak the copy I run through ChatGPT to make it my own—but this kind of workflow helps me get my thoughts out without obsessing over grammar, structure, and brevity as I write.

The query above, for instance, helped me quickly find a way to truncate my original sentence. In the end it became this…

We’ve built Ahrefs AI Content Helper to help you understand how your content addresses those topics and entities, in relation to the intent of the search.

Using AI, it conducts a topic-level analysis of your article against the top 10 SERP competitors, and scores it out of 100—both for its overall theming, and its coverage of individual subtopics.

You’ll get topic-specific AI recommendations for improvement when your content hasn’t quite hit the mark…

And if you want to quickly modify or improve any of your content in the editor section, you can Ask AI.

Just select a paragraph or two, choose an action from preset or type in your own request, and then decide how to use it.

How can you use it for AI content creation?

You can use Ahrefs’ AI Content Helper tool in a few key ways:

a. Edit/update an existing piece of content

Start by stating your focus keyword and content URL.

Select the search intent you want to optimize for.

Then use the topic suggestions and recommendations to edit your content until you’ve thoroughly covered the topic.

Here’s how I did just that for my own article updates.

b. Analyze overall SERP expectations before you start writing

Enter a keyword, leave the URL section blank, and get scored in real-time as you write.

No pressure!

c. Analyze a competitor piece of content before you start writing

You can also cross-examine your competitors’ content to learn from their mistakes, and get inspiration for topic gaps.

Now, full disclosure, I haven’t played around with this tool extensively myself—it’s brand new to Google’s AI Studio—but it absolutely needs to be mentioned. Google Stream Realtime lets you share your screen with Gemini 2.0, and discuss examples of content in real-time.

How can you use it for AI content creation?

You can use it to make copy suggestions, treat it as an SEO advisor, or chat to it like a podcast co-host. Here’s SVP of Hubspot, Kieran Flanagan, testing it out on Hubspot’s homepage, and asking for content recommendations in the style of Ogilvy.

And here’s Julian Goldie, founder of Goldie Agency, using it as an SEO consultant to do a top-level analysis of keyword metrics in Ahrefs Keywords Explorer:

https://www.youtube.com/watch?v=lzmHaROZWtI&t=175s

One other great thing Julian points out about Google Stream Realtime is its ability to document your conversations. It gives you downloadable audio soundbites and transcriptions of your entire conversation, which you can rework and upcycle into things like podcasts, social content, YouTube videos, and blogs—making it a super powerful tool for AI content creation.

And here are some other great use cases, as suggested by Julian…

Claude is a ChatGPT alternative developed by Anthropic—a company built from the ground up by ex-Open-AI employees. It’s an AI chatbot that you can converse with to develop ideas for your content.

How can you use it for AI content creation?

But Claude’s not just a one-trick pony. Beyond having a natural back-and-forth and polishing a bit of prose, you can use Claude Artifacts—an incredibly powerful feature for creating and developing your content.

Artifacts are essentially pop-out windows that generate when a query is a bit more complex or the output can be edited.

You can use Artifacts to do all kinds of things, like designing, building, and filling entire landing pages without knowing a single line of code.

In that case, Claude will offer up a mock-up of the page, which you can tweak just by chatting with the AI.

Here’s an example of that in action, by Digital Creator Avi.

https://youtu.be/hXjFmpuT2V0?t=33

A few months back, I used Claude to help me create some downloadable templates while updating the blog: 6 Simple Blog Post Templates (Download & Edit Along).

I simply: fed it a PDF example of a specific type of blog (e.g. competitor comparisons), pasted in my best practice advice on creating that blog type, and in return it generated an example template.

I neatened it up and added a little more detail, but overall I was suitably impressed.

You can find a ton more AI content creation use cases like this in Claude’s prompt library.

Ahrefs’ AI Overview tool shows you whenever an AI Overview SERP Feature is triggered.

We track this in various tools across the Ahrefs app, including Keywords Everywhere and Site Explorer.

How can you use it for AI content creation?

This is an AI content creation tool in the sense that it helps you tactically create content for inclusion in AI Overviews.

Just head to the the Matching Terms report in Ahrefs Keywords Explorer, and:

1. Add an AI Overview SERP Feature filter
2. Sort the table by Traffic Potential (TP)

This will give you a list of AI Overview generating keywords that also offer significant Traffic Potential (TP).

In other words, creating content for these keywords can potentially lead to more impressions AND more clicks.

Ahrefs AI Overviews can also help you review the presence of your existing content in AI. Head to Ahrefs Organic Keywords report, and set a “Where target ranks” AI Overview filter—you will see where your content appears in the top 3 results of the AIO itself.

NotebookLM is a Google-owned tool that lets you query and interact with your own notes and documents. It’s a pretty formidable AI content research tool.

In 2024, it went viral specifically for its audio overviews, which turn written content into an incredibly believable podcast-like discussion.

How can you use it for AI content creation?

Researching content is 90% sifting through scattered sources.

By feeding NotebookLM your PDFs, Google Docs, and URLs, you can take advantage of a smarter, faster research assistant.

To test it out, I fed my entire back catalog of Ahrefs content, so I can query it if I ever want to quickly recall my past ideas and findings in future projects.

When it comes to audio, I haven’t yet come across any other tool that sounds as convincingly human as NotebookLM.

Here’s an example podcast discussion of my LLM Optimization blog, whipped up by PR expert Andrew Bruce Smith.

Mark Williams-Cook also has a brilliant podcast series, The SEO Patent Podcast, where he uses NotebookLM to dig into Google Patents and quickly explain new findings pertaining to Google’s Algorithm.

And, if you fancy a giggle, here’s NotebookLM discussing a—let’s say ‘choice’—two-word document at great length.

https://www.youtube.com/watch?v=gfr4BP4V1R8

The conversation gets impressively philosophical. I think this proves NotebookLM has the ability to riff on literally anything.

If you need an AI content tool to help you generate keyword ideas, Ahrefs AI keyword generation is your go-to. It can give you hundreds of new keyword opportunities, based on topics related to your seed keywords.