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Home Marketing Support

Honesty about better | Seth’s Blog

Ermias S. by Ermias S.
2 years ago
in Marketing Support
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“I don’t want to learn to be better,” is something we rarely admit.

We don’t say:

I don’t want to learn statistics, even though it will dramatically improve my decision making.

I don’t want to learn a new programming language, even though it will get me a better job.

I don’t want to learn methods for creativity, strategy or marketing, even though they will help me get unstuck.

I don’t want to learn how AI will transform my work, even though it will make me more productive.

I don’t want to learn how to use the shortcuts on my apps, even though it will save me time.

I don’t want to learn basic selling skills, even though they will help me make a difference.

I don’t want to understand what happened decades ago, even though it will help me be a better citizen.

All of these things (and many more) are now easily learned, for free, online, with no peer pressure.

But we hesitate. We hesitate because:

  • Learning requires effort
  • Once we learn something, we might have to change our mind
  • Changing our mind shifts how we see the world, and that can be unsettling
  • Change feels risky

There are countless things I’d like to learn, but if I’m being honest, my problem is that I don’t care enough to do the work.

The most difficult part of adult learning is choosing to learn.

January 23, 2025





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