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ShopPurple | Seth’s Blog

Ermias S. by Ermias S.
2 days ago
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Launching today: a collection of hundreds of stores that are worth detouring past Amazon to get to.

The stores were nominated by you, the readers of this blog, and are only lightly curated. There’s no business model for the site, just a collective sharing. Click and explore.

There are three ways to visit the site:

The HOTLIST creates a grid of the stores. The odd numbered entries are random, the even ones are sorted by the number of clicks they’ve received. Every time the page is loaded, these re-sort based on popularity.

The CATEGORY view shows you all the listings in a reasonably coherent directory.

And the RANDOM view is just what you’d imagine.

I hope it gives small businesses a bit of a boost.

Also, we’ve reached the last few weeks for the holiday bundle of three of my books and a handful of spindices. Sold only by the friendly folks at Porchlight.

[If you missed the original form for nominations, I’ll open it again for one more batch. I can’t promise to include everything, but I’m thrilled at the creativity and care that these merchants and creators have brought to their work.]

Bonus: a lovely post by Ari about Purple Cow and the magic of being hard to explain.

November 12, 2026





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