Forrester’s B2B Forum EMEA 2026 Awards
The past year has been a volatile one for B2B marketing, sales, and product leaders, characterized by a need to ...
Tag: B2B
Align B2B Marketing Teams To Thrive In A Buyer-Centric World
In today’s fast-evolving B2B landscape, marketing and sales teams face mounting challenges as buyers become more self-directed, technology reshapes workflows, ...
What We Learned At B2B Summit
At I had the distinct privilege to interview Meredith Winczewski, CMO for industrial automation at Honeywell. It was an engaging conversation that unpacked the transformation she led: shifting ...
Most B2B marketing organizations are not short on activity. They are short on learning.
Campaigns keep shipping. Dashboards keep glowing. But scratch the surface and a harder truth emerges: Many teams repeat last year’s playbooks ...
Build Smarter B2B Pricing For Long-Term Growth And Profitability
Effective B2B AI pricing must balance several goals that often pull in different directions: It needs to reduce buyer risk ...
8 Strategies That Drive Demand for B2B & SaaS
Product SEO is one of the highest-leveraged — and most overlooked — strategies in B2B and SaaS marketing. While most ...
Highlights From B2B Summit North America
We’ve just wrapped up a tremendous B2B Summit North America. Each year, I leave thinking it will be hard to ...
Digital Natives Are Rewriting B2B Buying
Today’s B2B buying groups are bigger, more networked, and increasingly led by digital natives. In Forrester’s Buyers’ Journey Survey, 2025, 64% ...
9 Tactics to Increase B2B Answer Engine Visibility
Research shows that 32% of buyers discover new B2B vendors using generative AI chatbots. This is why an answer engine ...
What Oracle’s Layoffs Really Signal For B2B Marketing, Sales, And Revenue Operations
This week’s news that Oracle eliminated thousands of roles were while accelerating their AI infrastructure spend is being framed as ...