What is AI search optimization? (& why marketers should care)
AI search optimization is the practice of improving brands’ odds of being cited and mentioned by answer engines like ChatGPT, ...
Tag: marketers
Which tool wins for marketers?
If a brand is not visible in answer engines, it’s missing critical early-stage influence. According to McKinsey, 50% of consumers ...
10 Research Habits That Help Marketers Write Higher-Converting Copy
Opinions expressed by Entrepreneur contributors are their own. Ask most marketers what slows them down, and they’ll point to writing. ...
6 top answer engine optimization benefits for growth and enterprise marketers
The AEO benefits that matter most to marketing leaders have shifted from theoretical to measurable. As AI-powered search engines like ...
Why AI engines cite certain brands (and how marketers can use it)
Most marketing teams I talk to are doing genuinely good SEO, and yet when they open ChatGPT or Perplexity and ...
What AEO rank trackers measure and why marketers need them
If you’re asking yourself, “How can I measure AEO success?”, AEO rank trackers should be your next investment. They gauge ...
A marketer’s guide to choosing AI
“What’s better: Claude or ChatGPT?” is the mind-boggling question every marketer is asking right now. As AI tools become essential ...
Ten Can’t-Miss Experiences For Marketers At B2B Summit North America
B2B Summit North America has earned its reputation as the premier event for B2B marketers — not because it’s flashy but because it’s relentlessly useful. ...
What is an attribution window in marketing? What marketers need to know
An attribution window is the defined time period when a marketing touchpoint — such as an ad click, email open, ...
AI search visibility: The playbook for marketers
AI search visibility refers to how a brand appears in AI-generated results from tools like ChatGPT and AI-augmented search engines ...