The challenge of the library is the card catalog. If you don’t know what you’re looking for, it’s hard to find much of anything.
The challenge of the web is the search box, for the same reason. It’s efficient once you’re on a mission, but it requires you to go first.
And the chat interface of Claude and ChatGPT is more of the same. Faced with infinite choice, what we really need is a guide.
By request then, ten places to start on this blog:
“Notes to myself” — 65 principles distilled from 10,000+ posts.
“The smallest viable audience” — This will reframe how you think about mass, about scale and about marketing.
“Seeking yoyu 余裕” — Perhaps we need more humanity and less more.
“Energy and systems complexity” — Systems thinking that connects beans to bureaucracies to solar panels.
“Failing in the trough” — A practical, visual framework anyone with customers can use immediately.
“The AI effort gap” — Six sentences that reframe the entire AI conversation.
“Enrollment” — The deep dive into how change actually happens — not through authority or money, but through people choosing the journey.
“Better than the cheap alternative” — What sort of work is worth doing? Particularly by you?
“The Strategy Questions” — 53 questions from “This Is Strategy.”
“This is number 10,000” — The meta-post.
It would be great if there were a similar service for your project, your work and your interactions with empty search boxes.
One approach: ask the AI what you should be asking about. A good librarian is priceless.
