If this were the case, you would expect to hear that the company is attracting a lot of new users to the platform, and you would also expect the number of users to increase. This seems to be precisely what is happening, with Parekh claiming: “The Mac installed base reached an all-time high.” He also claimed a June quarter record for upgraders.
The big question, of course, is whether all of these Windows switchers making the hop to the Mac platform are happy with the experience. While you can look to social media to find critics of almost anything, customer satisfaction data tends to be more reliable. What’s interesting here is that despite this mass influx of new users, Mac satisfaction levels remain supreme. “In the US, customer satisfaction was recently measured at 97%,” Parekh said.
That’s a comment that speaks volumes as it means not only that more people than ever are moving to Mac, but that they are also happy to have done so. In the context of accelerating Mac adoption, it can only be a matter of time until even more people take the leap. Microsoft, in contrast, lags Apple when it comes to customer satisfaction with scores in various categories in the mid-80s.
