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Collectibles (and list updates) | Seth’s Blog

Ermias S. by Ermias S.
2 years ago
in Marketing Support
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The Strategy Deck that I made to go with my book has developed a real following. It’s a powerful way to break a creative logjam. Taking out the deck in a meeting lowers resistance and increases a sense of possibility and playfulness. I’ve just gone back to press for a fourth printing, but they take a while. You can only get a deck from Porchlight.

This is Strategy was selected today as one of the 25 BEST NON-FICTION BOOKS OF THE YEAR. It’s a useful selection of books, and I’m delighted to be on it.

In more delicious news, the Strategy chocolate bar I created with Askinosie continues to delight and inspire. First, because it’s delicious (my friends at Zingerman’s said it was one of the best they’ve ever had). Second, because of the hard work Askinosie is persistently doing to change the brutal nature of the chocolate industry. And third, because it comes with a collectible trading card.

I had a ton of fun making these cards (which is a totally separate set of cards from the more functional deck I mentioned at the beginning of this post), sitting in my studio and dreaming up which people ought to be highlighted…

And it’s been delightful to hear from people who have discovered a card in their bar.

But the most delightful part is hearing from people I put on a card (I didn’t ask first). My hope, of course, is that I’d get lucky and a friend or colleague would randomly discover a card in a bar they purchased, but that hasn’t happened quite yet. Here’s what Acar sent me:

Everyone should have a daily blog, and now I’m coming to the conclusion that everyone should make a collectible deck, at least once. I make mine with Skylar at Shuffled Ink.

PS in case you missed it, yesterday’s post had an invite to Purple.space. Signups close in a few days.

January 2, 2025





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