OpenAI has signed content deals with more than 20 publishers since 2023, from the Associated Press to Vogue’s owner, Condé Nast.
Each deal works roughly the same way: the publisher licenses its content to OpenAI, and ChatGPT shows summaries of that content with attribution and a link back to the source.
That makes these publishers some of the most visible sites in ChatGPT, so if one of them writes about your brand, ChatGPT may show that article to its users.
That lean has grown since: in our query fan-out study, partner sites among ChatGPT’s 200 most-cited domains went from 7.5% of its citations in March 2026 to 15.8% in July, and still held 12.5% in late September.
To see how visible they actually are, we checked 85 partner domains in Ahrefs Brand Radar and counted how many US ChatGPT answers cite each one.
Ten partner domains are among the 50 sites ChatGPT cites most often in our sample, and 47 are in the top 500.
The most-cited partners are mostly review and lifestyle sites, not news sites: Vogue, Car and Driver, Tom’s Guide, Good Housekeeping and TechRadar each appear in more than 30,000 ChatGPT answers.
Find the sites ChatGPT cites most in your niche
You can check any brand’s ChatGPT visibility, or see which sites get cited most in your market, in Brand Radar.
- Go to Brand Radar.
- Enter keywords related to your niche.
- Open the Cited domains report and pick ChatGPT.
Cross-check the list against the partners below. A partner site that’s already cited in your niche is a strong PR target.
How we measured citations
“ChatGPT citations” is the number of US ChatGPT answers in Brand Radar’s latest snapshot (November 2026) that link to the domain, including its subdomains. Brand Radar’s ChatGPT index holds 5.5 million US answers.
“Rank” is the domain’s position among the 2,000 sites ChatGPT cites most across a broad sample of questions. Publishers that write mainly in languages other than English are undercounted, because the data is US-only.
These counts are a single snapshot, and individual citations move a lot from day to day: when Glen tracked 1,300+ prompts daily for four weeks, only about a quarter of the pages ChatGPT cited for a prompt were cited again the next day.
The most-cited domains were far steadier, changing by about 14% from one day to the next, so the big partner sites in this article are the most reliable figures in it.
Future
Future is the UK specialist publisher behind TechRadar, Tom’s Guide, PC Gamer and Who What Wear, and it gets more ChatGPT citations than any other partner group in our data.
ChatGPT users will be able to access content from across Future’s portfolio, with attribution and links to the full original articles for transparency and further information. Source, December 2024