It’s not up to us to fix the world all by ourselves. But we vote with our attention and our dollars. If we’re attracted to the wrong stuff like moths to a flame, don’t be surprised when folks spend time building new fires.
Each of us knows that we’re motivated by positive feedback. We’re drawn to behaviors and activities that earn us a smile or a prize. And yet, we often forget to reward the businesses, behaviors and systems we want more of.
Many of us are drawn to invented controversies, hustles, one-click bargains, come-ons, convenience that comes at a high price, division, brawls, tired tropes, social networks that trap us and, while we’re at it, a big bag of fried chips.
Actually, you’re a philanthropist, doling out attention and cash to the behaviors you care about. Invest wisely.
If people stop going to the circus, the clowns go home.
