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Home Marketing Support

Freedom of focus | Seth’s Blog

Ermias S. by Ermias S.
7 months ago
in Marketing Support
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Tonight, when you’re off the clock, what will you listen to, watch or read?

I imagine that most of us would agree that this is a free choice. To watch a silly video on YouTube, read a book on Greek philosophy from the library or scroll your feeds. We have time (surprisingly called “free”) and we allocate it to focus our attention on something.

While it might seem like a free choice, well-paid people and powerful forces are working to shift our focus. Many systems are built to manipulate us into focusing on things that benefit them, not us.

If you’ve ever felt lousy after doomscrolling, you might question how free your free time actually is. It takes effort to regain our freedom of focus.

We can take this one step further. We not only make choices about the media we consume, we also make choices about our internal focus. Until you got to this sentence, I’m guessing you weren’t spending much time thinking about your high school graduation.

We don’t need research to show us that the internal narratives we focus on shift our attitude and soon become our reality. We’ve all experienced it. Soon after we stop the broken record, things get better.

Perhaps it’s not a free choice, though. Perhaps the stories we relentlessly focus on are simply the byproduct of our brain’s chemical reactions, a reaction to the world inside us and around us.

And yet… many people have learned to shift the stories they rehearse.

The first step: change the external focus. Change the people we interact with, the media we consume, the attention we offer. Not all at once, but as a habit, a persistent practice of being mindful about the triggers and amplifiers we consume. If you’re not happy with what your attention is bringing you, you can change it.

Aristotle said that we become what we do, but before we do, we focus.

And the freedom and responsibility of that focus belong to us.

March 19, 2026





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