Conga Connect 2026 demonstrated how momentum builds when coordination, connection, and customer focus come together. The event showcased the successful unification of Conga and PROS through a new brand, connected strategy, and clear product roadmap. Customer stories brought the vision to life, highlighting tangible business impact from a more integrated approach for configuring, pricing and quoting. Like a well-run conga line, the organization is moving forward with purpose.
Last week’s Conga Connect 2026 conference was more than a gathering of pricing, CPQ, and contract experts; it marked an exciting moment in the union of Conga and PROS. Like a well-run conga line, the energy was high, the movement was coordinated and the momentum unmistakable. Over the course of the event, several themes stood out:
Coordination
Conga delivered an extraordinary amount of coordinated change executed at once. They merged two companies uniting employees, customers, products, and cultures, while simultaneously launching a new brand. The debut of a refreshed logo, the new tagline “Where commerce lines up,” and a new purple company brand color signaled intentional alignment across the organization. At the same time, the company delivered a flawless conference that brought everyone together. While each effort is significant on its own, executing them all in a tightly coordinated way was remarkable and highlights the momentum behind the new Conga.
Connection
At the conference, Conga connected the dots on its post-merger product strategy and roadmap. By bringing together two CPQ solutions and pricing optimization, product leaders showed how a more connected view of the commerce chain will deliver greater value. The next test is how AI infused in the platform will perform. Success depends not only on the platform, but on customers coordinating pricing processes and data to create a strong foundation so AI can deliver accurate, trusted insights. Attendees left with a clear view of how the commerce cloud is coming together and the connected future that lies ahead.
Customers
Conga put customers at the center of the conference. Sessions highlighted how organizations achieve remarkable results like increased sales efficiency, meaningful time savings, reduced errors, and transformed deal desk teams using Conga’s commerce chain technologies. Customer stories demonstrated the real-world impact, and hearing directly from customers about their challenges, initiatives and outcomes reinforced the value of Conga’s technology stack while inspiring other organizations with practical examples of what’s possible.
Throughout the conference, the energy was undeniable. Stronger connections, customer success and a clear product strategy are driving positive momentum for the new Conga. It may not have been a straight-line path, but when everybody is moving together even a Conga line will get you where you’re going.
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