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Home Marketing Support

Generosity and fear | Seth’s Blog

Ermias S. by Ermias S.
3 years ago
in Marketing Support
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Fear is self-focused. Day to day, our fear is about us. What will happen if we give that speech, launch that project, get stuck in traffic, are eaten by an alligator…

And generosity is about others. “How can I help?”

Jumping in the water to save a struggling swimmer stops us from worrying about how we look in our suit or whether the water is cold. And if you’re worried about the customer instead of your quota, making a sales call is easier too.

The key scene at the climax of the Wizard of Oz happens when Dorothy intercedes on the scarecrow’s behalf. Once again, she finds the courage to overcome her fear when she’s generously supporting a friend.

It’s more than a shift in narrative. It’s a shift in intent.

April 2, 2024





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