B2B marketers face growing pressure to produce personalized content that truly connects and resonates with buyers, and their organizations need smarter, faster, and more scalable ways to deliver this. Next week, we’ll publish a case study about HCLTech — a global technology leader — that demonstrates how delivering this type of content is possible when a marketing organization fully embraces AI‑driven content operations. The company’s transformational work earned it a Forrester 2025 B2B Programs Of The Year Award for content strategy and operations.
As the deadline looms for the 2026 B2B Programs Of The Year Awards, HCLTech’s success story offers a powerful roadmap for companies looking to elevate their marketing impact and stand out at Forrester’s B2B Summit North America.
Do You Have A Story To Celebrate?
HCLTech’s story might feel familiar. The company grappled with challenges that many B2B marketing teams face today ,including outdated and manual content workflows, difficulty personalizing content at scale, and limited insights to support data‑driven decisions.
HCLTech then integrated intent data, content consumption patterns, and cross‑channel engagement insights. AI tools helped teams microsegment audiences quickly and accurately, deliver content formats and channels tailored to buyer preferences, and activate rich data insights to guide content decisions and campaign strategies. By ensuring that teams were aligned, trained, and confident in using AI tools, HCLTech created a sustainable foundation for long‑term innovation.
The team’s AI‑powered content strategy achieved higher account penetration and measurable business outcomes, highlighting the power of combining AI with strong content operations, robust change management, and a data‑first mindset.
Apply for a Forrester 2026 B2B Programs Of The Year Award for content strategy and operations.
If your company is driving meaningful change in your content strategy and operations — whether through AI, innovative operating models, enhanced content processes, or other high‑impact initiatives — we want to hear about it.
