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Home Marketing Support

Knowing the territory | Seth’s Blog

Ermias S. by Ermias S.
2 years ago
in Marketing Support
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There is always room for someone who really knows their way around an industry, a technology or a problem.

That’s what agents, agencies and organizers do.

The hard part isn’t in finding people who will value true on-the-ground expertise.

The hard part is actually earning it and maintaining it.

As long as there are folks who are lost, we will need guides.


PS If you’re around Washington DC, consider joining Bina Venkataraman and me for a conversation on strategy on October 28th. Tickets and details are here. Some tickets include a signed book, and you can get virtual tix for folks from out of town. I hope to see you there.

September 24, 2024





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