Forrester’s VP, Principal Analyst Covering The AI-Enabled B2C Marketing Org
One of the top questions we get from Forrester’s B2C marketing clients is, “How should I restructure my marketing org?” ...
Tag: analyst
What Would You Ask If You Had 20 Minutes With A Technology Analyst?
Technology & Innovation Forum Central, September 14–15, 2026, in Austin, is built around one big challenge: How do technology leaders ...
Forrester’s New Principal Analyst Covering Social Media
In 2015, I wrote an op-ed for Ad Age declaring the end of social media … as it was originally ...
Principal Analyst For Cloud-Native Development
After three decades in IT, I’m now watching the fifth major innovation cycle of my career: I’ve seen PC networking, ...
Meet Clinton Herget, Principal Analyst For Software Development Services And Developer Organizational Change
Hi! I’m Clinton and I like to take things apart. From early childhood, my happiness didn’t come from unwrapping the ...
Unlock More Value From Analyst One-On-One Meetings
One of the most popular experiences at CX Forum East is the chance to meet one on one with a ...
Forrester’s New Principal Analyst Covering Consumer Behavior
Consumers don’t stand still. And neither can the brands trying to reach them. Attitudes shift, expectations evolve, and new behaviors ...
Forrester Analyst Takes For Digital Content In 2026
A Year Of Practicality Will Increase Adoption And Reduce AI Content Waste It has been three years since generative AI ...
Rethinking Detection Design for Analyst Efficiency
This guest post was contributed by Seth Goldhammer, VP of Product Management, Graylog The cybersecurity community wages a daily battle ...
Meet Evelyn Mitchell-Wolf: Forrester’s New Adtech Analyst
The internet we know and love (or hate… or hate to love) is built on programmatic advertising. Ads subsidize consumers’ ...