Forrester’s VP, Principal Analyst Covering The AI-Enabled B2C Marketing Org
One of the top questions we get from Forrester’s B2C marketing clients is, “How should I restructure my marketing org?” ...
Tag: B2C
Vendor Specialization Is In The Spotlight In Forrester’s B2B And B2C Commerce Landscape
Both of these things are true: The commerce solutions market continues to evolve, and more vendors that once specialized in ...
Forget B2B or B2C: It’s time for B2H
This pains me greatly to say, but: That typo in your last campaign may have made your audience more engaged. ...
The Race To Agentic Payments in US B2C E-Commerce: Where We Are Now
In this blog, we answer five key questions about agentic payments. And we want to hear from you. What questions ...
The Difference Between B2B Customer Support and B2C
What Does B2B Mean? Here at TeamSupport we use the term “B2B” a lot, but not everyone knows what it ...
The Top Five Initiatives For B2C CMOs In 2025
With budgets set for 2025, CMOs are about to enter the new year with several critical initiatives. What’s bubbling to ...
2024 B2C Marketing Priorities And Challenges
B2C marketing decision-makers have many conflicting short- and long-term priorities while facing increasingly tough challenges. Welcome to marketing, right? Improving ...
These 5 Priorities Are Most Crucial To B2C CMOs
June not solely marks the 12 months’s midway level, however it’s additionally when CMOs start to plan for the brand ...