How AI Has Redefined the Rules of Brand Discoverability, and What CMOs Must Do Now
Open an AI search chat window. Type the question your best prospect is typing right now: “What's the best software ...
Tag: CMOs
Why B2B CMOs Must Prioritize Product Leader Alignment
In our recent research report, my colleague Lisa Singer and I show why CMOs who prioritize alignment with product leaders ...
What CMOs Are Doubling Down On Now (And Why You Should, Too)
At G2, our Executive Advisory Board (EAB) plays a crucial role in shaping our go-to-market strategy. Comprised of visionary marketing ...
2025 B2B Marketing Predictions For Indian CMOs
Earlier this month, we wrapped up Forrester’s India Predictions 2025 event. I look forward to this event every year, and ...
The Top Five Initiatives For B2C CMOs In 2025
With budgets set for 2025, CMOs are about to enter the new year with several critical initiatives. What’s bubbling to ...
What 2024 Has In Store For Indian CMOs
Recently, Forrester hosted predictions events across Delhi, Bangalore, and Mumbai to discuss what awaits business leaders in 2024, providing me ...
These 5 Priorities Are Most Crucial To B2C CMOs
June not solely marks the 12 months’s midway level, however it’s additionally when CMOs start to plan for the brand ...