Tag: Covering

One of the top questions we get from Forrester’s B2C marketing clients is, “How should I restructure my marketing org?” ...

In 2015, I wrote an op-ed for Ad Age declaring the end of social media … as it was originally ...

Consumers don’t stand still. And neither can the brands trying to reach them. Attitudes shift, expectations evolve, and new behaviors ...

I recently joined Forrester as an analyst on the Security and Risk (S&R) research team. My focus areas will be ...