Forrester’s 2027 Predictions For Retail
For retailers chasing growth, 2027 will be a difficult year. Consumers are ever more selective, investors demand greater discipline, and ...
Tag: Forresters
Use Forrester’s Total Experience Score And Growth Grid To Accelerate Revenue
Forrester’s total experience framework is an excellent way for companies to measure performance with prospects and customers alike. Our growth ...
Six Lessons In Experience Leadership From Forrester’s 2026 Total Experience Honorees
A strong brand promise means little if the customer experience fails to deliver on it. Even well-designed experiences can fall ...
Forrester’s VP, Principal Analyst Covering The AI-Enabled B2C Marketing Org
One of the top questions we get from Forrester’s B2C marketing clients is, “How should I restructure my marketing org?” ...
Forrester’s Global Net Promoter Score Rankings Reveal A Turn In Customer Loyalty
If you’ve ever felt late-summer sadness, you’re not alone. Perhaps it’s because days are getting shorter or you feel the ...
Forrester’s New Principal Analyst Covering Social Media
In 2015, I wrote an op-ed for Ad Age declaring the end of social media … as it was originally ...
Forrester’s 2026 Technology Award Winners For APAC
Technology leaders across Asia Pacific are under pressure to deliver more than resilient systems and efficient operations. They are expected ...
What Drives Journey Emotions? Introducing Forrester’s Journey Benchmarking Series
Customers can achieve the goal of their journey and still feel uncertain, frustrated, or less loyal afterward. Forrester launched an ...
Inside Forrester’s Inaugural Future Leaders Program
At this spring’s B2B Summit North America, Forrester held its first-ever Future Leaders program — an invitation-only experience designed for ...
Findings From Forrester’s Q1 2026 State Of B2B Events Survey
B2B event teams remain under pressure. Budgets are constrained, competition for attendees has intensified, and audience expectations continue to rise. ...