Coca-Cola Focuses Lens on Innovative, Lower-Budget B2B Content Play
When is your audience NOT your end customer? If you’re a B2B marketer, you know the answer. Your job requires ...
Tag: Lens
A Lens into the State of Software on G2
As the lead of G2's Market Research team, I had the privilege of speaking at the much-anticipated G2 Reach 2023 ...
A “Good Work Expertise” Via the Frontline Employee Lens
Frontline employees, or these straight serving clients outdoors of an in-workplace or work-from-home setting, have been massively impacted by the ...