Tag: Principal

One of the top questions we get from Forrester’s B2C marketing clients is, “How should I restructure my marketing org?” ...

In 2015, I wrote an op-ed for Ad Age declaring the end of social media … as it was originally ...

After three decades in IT, I’m now watching the fifth major innovation cycle of my career: I’ve seen PC networking, ...

Hi! I’m Clinton and I like to take things apart. From early childhood, my happiness didn’t come from unwrapping the ...

Consumers don’t stand still. And neither can the brands trying to reach them. Attitudes shift, expectations evolve, and new behaviors ...