Scoring Soft Skills in QA: Making Empathy and Tone Checkable
Break each soft skill into observable behaviors, like acknowledging the customer’s situation or avoiding blame, and score those against the ...
Tag: Tone
Why your brand’s tone matters more than ever
A few years ago, I was in charge of presenting a big marketing strategy deck to a senior executive. My ...
Craft a Compelling Tone + Attract More Customers
Welcome to the world of finding your brand voice, where your brand’s personality isn’t just a feature. It’s the heart ...