When ChatGPT tells people where to shop or what to buy, a handful of brands get named again and again.
We counted how many of 5.5 million US ChatGPT answers mention each brand. Walmart comes first, named in 95,605 answers, almost twice as many as second-placed Target.
Stores take six of the top 10 spots. Carmakers make up 15 of the top 100.
Share of answers = answers that mention the brand as a percentage of all 5,516,381 US ChatGPT answers in Ahrefs Brand Radar. United States, all topics, November 2026.
The 100 most mentioned brands in ChatGPT
What ChatGPT says about the top 10 brands
We read a sample of the answers behind each of the top 10 brands. Stores get named when people ask where to buy something. Product brands get named when people ask what to buy, or how to use something they already own.
1. Walmart: ChatGPT’s default answer to “where can I buy this cheaply?” It comes up for questions like “Where is the cheapest place to get Halloween candy?” and “Where can I get a cheap full size mattress?”, and for streaming deals bundled with Walmart+, like “What is the cheapest way to get Peacock?”
2. Target: The second stop in the same shopping answers. Questions like “Where can I find affordable black dresses?” and “Where is the best place to get matching Christmas pajamas?” usually list Walmart and Target side by side.
3. Apple: Named for its products more than its stores. Most mentions come from questions about iPhones, iPads and AirPods (“Is the iPhone 17 Pro actually good?”, “Is an iPhone 13 still worth getting?”) and how-to questions like “How can I locate my phone?”
4. Amazon: Shows up in two kinds of answers: where to buy something online (“What is the cheapest site to buy books?”) and where to stream a film or show on Prime Video (“Where can I watch Happy Gilmore?”). AWS, Kindle and Amazon Flex jobs add the rest.
5. The Home Depot: The go-to answer for home improvement and DIY shopping, from “What is a good sink to buy?” to “Does Home Depot rent a stump grinder?” It’s often compared with Lowe’s on price.
6. Nike: Mentioned in product questions about running shoes, Jordans and Air Max (“Which is better, Pegasus or Vomero?”), and in a surprising number of ownership questions such as “Is Converse made by Nike?”
7. Google: Almost never part of a shopping answer. ChatGPT names Google when people ask how to use its tools: Translate, Gemini, Google Flights, Pixel phones and Google Account help.
8. Toyota: The reference point for car advice. It’s named in answers to “What is the most reliable car to buy right now?” and “What cars hold their value well?”, and as the comparison in questions about other carmakers.
9. Costco: Comes up in price comparisons (“Is it better to get tires from Costco or Discount Tire?”) and in “does Costco sell…” questions, plus its services: gas, glasses, tires and travel.
10. Best Buy: Mostly named as the place to buy the product ChatGPT recommends. Answers to “Which is the best iPad model to buy?” or “What is the best home-use coffee maker?” often list its Best Buy price.
Stores get over a third of the mentions
Share of all mentions earned by the top 100 brands, grouped by industry. Number of brands in brackets.
Retailers hold 23 of the 100 spots and 35% of the mentions. Carmakers come second with 14%, mostly from questions about reliability, resale value and which model to buy.