When we upgrade something in our lives, the thing we used to be satisfied with is no longer satisfying.
That’s the nature of an upgrade.
After a certain point, the only thing we’re buying is the way the upgrade makes us feel in the moment, not our satisfaction going forward.
Stereos, salt, art on the wall. It’s easy to get hooked on the climb, not the altitude.
Luxury goods are a special set of upgrades. These are purchases that aren’t actually an upgrade, they simply feel that way because of their cost (and the status that goes with it).
At some point, the best upgrade is the realization that we have enough.
