And now, finally, invest in influence optimization.
I saved my favorite for last. What this means is that, the way I see it, the battle for attention, especially for B2B brands, is moving towards LinkedIn. I’m seeing more and more SaaS companies that are investing in influencers to talk about their product, to share product use cases on LinkedIn, on YouTube, the places where their ideal audience spends time.
You need to start doing this not just to get mentions and citations, but also to expose your product to new audiences. And also, it’s really good for getting those positive sentiments about your product.
So you’ll hear this again and again and again, digital PR. I said this last year. I say this again, digital PR. Expert commentary again, podcasts, and newsletters. Can you get featured on some of the top podcasts in your industry and then naturally plug in your product without being salesy? Can you get featured on the newsletters that everybody is reading?
Partnerships and mentions. Partnerships, for me, is a great way. This is where you now start to have influence marketers become very important. How do you partner with all the right people that folks in your industry listen to and go to for attention on social media? Because this, partnerships, has to be social-led, YouTube, newsletters, LinkedIn, X if I may say so. Where your audience is getting information, these are the people that you want to be influencing.
And then, if you do all of this, but you haven’t standardized your brand narrative, honestly, you’re just throwing money down the drain. Extremely important, standardize your brand narrative across channels. Make sure you have the same information across all of your websites and off-page information.
And that’s it. Your top SEO tips for 2026.
