Sandra Moran, Chief Customer Experience and Marketing Officer at WorkForce Software, talks with HRTech Series about the rise of unionization and its implications for HR professionals and organizations. She highlights that while managing collective bargaining agreements can be challenging, it also offers an opportunity to foster collaborative and transparent relationships with employees.
Moran emphasizes the importance of leveraging technology and data-driven insights to streamline processes, ensure compliance, and promote better decision-making. She also advocates for using workforce management software to help adhere to complex union rules, thereby enhancing employee well-being. Moran explains that by embracing open communication, fairness, collaboration, and the strategic use of technology—organizations and HR teams can create a productive and equitable work environment.
“Technology can help facilitate open communication and transparency between HR teams and employees,” says Moran. “Mobile apps or online portals can give employees real-time access to their schedules, pay stubs, and benefits information. This empowers workers to manage their time and finances better while reducing the administrative burden on HR staff. These platforms also include features that allow employees to provide feedback, report concerns, or suggest improvements, fostering a culture of collaboration and continuous improvement.”
