Based on our depth of experience in keyword research, we’ve developed four perspectives to give you a bird’s eye view of the competitive landscape …
(i) Keywords to improve
This is the default view, which shows you keywords for which you already rank (in the top 20 results) but your competitors outrank you. You can act on these keywords immediately to increase your traffic.
(ii) New keyword opportunities
Once you’re on the right track, you can branch out and explore all of your competitors’ ranking keywords. This view shows keywords where your competitors rank but you currently don’t, revealing potential opportunities.
(iii) Winning keywords
Part of the journey is enjoying the view, and sometimes it’s important to see where you’re beating the competition and winning keywords. Understanding where you’re winning is also vital to knowing where you have a good chance of future success.
