Introducing The Forrester AI Disruption Model
The 2026 narrative surrounding the “SaaSpocalypse” misses the bigger picture. While most commentary fixates on seat-based revenue compression (predicting that ...
Tag: Introducing
What Drives Journey Emotions? Introducing Forrester’s Journey Benchmarking Series
Customers can achieve the goal of their journey and still feel uncertain, frustrated, or less loyal afterward. Forrester launched an ...
Introducing the HubSpot Agent CLI
A few weeks ago, I wrote about our vision for the agent era: agents should be able to run on ...
Introducing Nexus Vox – The End of Stitched Voice AI
Introduction Enterprises have spent a decade buying voice AI that sounds better every year and performs roughly the same every ...
Introducing Forrester’s AI Model Openness Framework
Open-source models abound. Alibaba’s Qwen3.5 series, DeepSeek-V3, Google’s Gemma models, Meta’s Llama 4 family, Mistral, and too-many-to-count more models on ...
Introducing the Agentic Customer Platform
The Gap Between Output and Outcomes Over the past two years, I've had hundreds of conversations with business leaders about ...
Introducing The New Customer Feedback Management And Analytics Solutions Market
If you’ve talked to Forrester about customer feedback management (CFM) solutions in the past year or so, it’s likely you ...
Introducing Forrester’s ServiceNow Services Landscape
It used to be that you could think of ServiceNow services almost exclusively in the context of ITSM implementations, however ...
Introducing AI Content Brief: Our Data, Your Creativity
We designed Moz’s AI Content Brief to let LLMs do what they do best—produce natural-language guidance and summaries, built on ...
Introducing The Insurance Agency Management Systems Landscape, Q3 2025
Hard markets, increased shopping and switching, value-added advice, and the need to scale more effectively are driving insurance agencies to ...