Tag: Forresters

AI is transforming the customer experience landscape. It’s supercharging content creation, powering agents, streamlining service, and optimizing journeys in ways ...

Forrester’s State Of AI Survey, 2025 reveals a surge in AI deployment across organizations: 78% of AI decision-makers report their ...

About 31% of American adults plan on setting a New Year’s resolution, according to a recent YouGov poll. As expected, ...

It used to be that you could think of ServiceNow services almost exclusively in the context of ITSM implementations, however ...

I wrote the theme to this year’s consumer predictions to the beat of Rihanna’s “We Found Love,” with the lyric ...

Each year, Forrester’s Enterprise Architecture Award recognizes organizations that exemplify outcome-driven architecture — practices that deliver measurable business value through ...

Every year, Forrester hosts its Board of Clients — executives from our top clients that convene to advise us on ...

Forrester is proud to announce the winner and runners-up of the 2025 Enterprise Architecture (EA) Award for EMEA, recognizing organizations ...

How do you make good decisions? That question is at the heart of many conversations I’ve had with clients about ...

The internet we know and love (or hate… or hate to love) is built on programmatic advertising. Ads subsidize consumers’ ...