Introducing Forrester’s New Government Trust Imperative Score
Trust Is Both Cognitive And Emotional Trust is the measure of confidence someone has that a person or organization will ...
Tag: Forresters
Explore Five Ways To Improve Personalization At Forrester’s B2B Summit
B2B marketers overwhelmingly agree that their buyers and customers expect experiences relevant to their needs and preferences. Yet they struggle ...
Introducing Forrester’s Customer-Obsessed Mission Engine
Remember the good old Garmin Nüvi?! My dad had one. Awesome piece of tech 20 years ago. But I’d be ...
Break Down CX Metric Silos At Forrester’s CX Summit EMEA
Here’s a little fact to wrap your head around: The second-most common reason why CX leaders tell us that their ...
Learnings From Forrester’s EMEA Customer Obsession Enterprise Award
As Q4 nears its end, companies reflect on their achievements and prepare strategies for the coming year. This reflection is ...
Forrester’s Guide To Retrieval-Augmented Generation (RAG)
As businesses increasingly lean on Generative Artificial Intelligence (genAI) to innovate customer experience and streamline operations, they encounter a critical ...
Izola, Forrester’s GenAI Tool, Turns One
One year ago today, we launched our generative AI tool, Izola. Our goal in introducing Izola was to help clients ...
In a World with No Digital Destination, Get to Digital Mastery & Accelerate Growth with Forrester’s Digital Engine
To outpace the pack and win in today’s market, firms must embrace the ubiquitous nature of digital as the competitive weapon ...
Forrester’s Green Consumer Segmentation For 2025
A year ago, we predicted that the number of green consumers would stay constant in 2024, despite climate chaos and ...
What Forrester’s 2024 AI Predictions Mean For Technology Executives
Thanks to genAI, the era of AI computing is upon us. Backed by decades of development and fueled by billions ...